Marketing is the only way to make people aware of your products and services. If you are stuck on the various ways that you should use to market your business, here are 10 of them.
• Blogs and websites
Your website tells people who you are and the products and services that you are selling. It also lets people sign up for information and make purchases.
To be successful in website marketing, you should use a professional website. You should buy a personalized domain. Also, you should ensure that you have the ‘about us page’. This page allows your customers to get in touch with you and ask questions.
• Explore pay per click
Pay per click is a marketing platform where you promote your business through Ads. You can easily get the pay per click Ads from authoritative sites such as Google. The ads are placed in relevant sites hence exposing your business to many people who could be interested in your products.
When people click on your ads, they are directed to your site. Since you pay only when your ads are clicked, this form of advertising is very economical.
• Affiliate marketing
This is where you let other people market your products or services on your behalf. To compensate the marketers, you pay them a commission for every person they refer or for every sale that they make. The good thing about this type of marketing is that you only pay when your affiliate marketer refers someone or sells your product.
Majority of people want faster information. You can take advantage of this by using a video to market your products. Using a video, you not only deliver information faster, but you also save your potential customer from reading lengthy articles.
A great video that you can make is a YouTube. Not only is the video easy to make, but it’s already popular thus it will reach many people.
• Social media
Almost everyone around the globe has a social media account: be it Facebook, Twitter, Pinterest, Google+ or any other account. You can take advantage of the huge number of social media followers by marketing your products and services there.
You can advertise your business in accounts that have a huge following or you can create your own account and try to attract people to it. Using the social media platform, you will be updating your customers on the product news.
This is one of the conventional methods of advertising; however, it’s still effective. There are many people who watch television hence your business advert is bound to reach many people. The down side of television marketing is that it’s expensive.
Just like television, this is also a conventional method of advertising, but still an effective way of advertising. Almost everyone listens to radio therefore your advert will reach a huge population. Just like television, radio advertising is also pretty expensive.
• Directory listing
This method requires little time and cost you nothing to list your business in the relevant online directories. All you need to do is to find the best directory in your country or locality and list your business there.
• Email marketing
If you have a website or a blog, you can ask your site visitors to sign up for your email updates. The visitors will leave behind their email addresses. You should use the email addresses to send regular updates to your subscribers.
Although, rarely used, this is another effective way of marketing your business. Just like in email marketing, you ask the site visitors to subscribe to your updates using their phone numbers. You should use the phone numbers to send regular messages to your subscribers.
These are the top 10 ways you should use to market your business. If you are selling a product online, always accept reviews, feedback and testimonials about your business. This way you will build trust with your customers and potential customers.
By Mutura Nganga